Co-Founder - Business Development Director

An accomplished marketing, brand management, and communications expert with experience with big and small brands across geographies and industries.

Hult MBA Class of 2016

Co-Founder Creative Director

A seasoned social media content creator with experience in delivering high-quality product imagery/videos across industries.

MA Fashion Business Management, University of Westminster

Art Director

Maxine leads client projects with dedication and expertise, driving YSR's creative evolution since September 2022.

With a graphic design background, she enhanced Chase Jarvis’s social media through strategic processes and project management. As head of creative output, she ensures quality across all projects, making her an invaluable asset to YSR.

Graphic Designer & Content Creator

Introducing Michelle, a skilled content creator at YSR for three years. With a graphic design background and a great sense of humor, she merges design skills with strategic thinking to produce impactful content.

Michelle has contributed to successful ad campaigns and developed notable brand assets, such as magazines for Denim Privé, making her a valuable team member

Copywriter

With a focus on wellness and trend awareness, she combines fitness expertise with engaging lifestyle content.

Coached by @onwardcoaching and experienced in UGC creation, Imogen's authentic approach adds value to our agency's diverse portfolio.

Content Creator

Ellie is a skilled content creator and social media manager with experience in graphic design, email marketing, video editing, and campaign strategy since 2019.

She has successfully led organic and paid campaigns for diverse clients in finance, tech, health & wellness, food & beverage, and more. With her on your team, expect innovative ideas and strategic creativity that enhances your brand's visibility.

Influencer Manager

Ayca manages end-to-end influencer and creator campaigns, from identifying and curating the right talent for clients to handling contracts, campaign execution, and content delivery.

With a background in design and art, she brings a sharp, creative eye that supports the team in ensuring high-quality, on-brand content. Acting as the bridge between the YSR team, clients, and creators, Ayca ensures smooth communication and successful campaign outcomes.

Content Creator

An expert in visual storytelling, Luiza holds a degree in Graphic Design & Illustration. With an intuitive pulse on the social media market, she specializes in setting trends rather than just following them.

By blending artistic precision with a deep understanding of digital aesthetics, Luiza delivers unique, high-quality visuals that command audience attention and elevate brand identity

Content Creator

Natalie specializes in developing engaging digital content that blends strong visual storytelling with audience-first formats, drawing on experience producing short-form video across fast-paced editorial environments.

Before YSR, she built her foundation in film production, where she developed a sharp eye for pacing, narrative structure, and visual composition. Her work focuses on creating content that feels both intentional and highly shareable across social platforms.